Oh Chip! Cookies and Sweets is a fictional bakery brand created to support a series of instructional and visual design projects. Developed from scratch, the brand blends warmth, whimsy, and modern charm—baked into every visual detail.
From logo design and color palette to voice, packaging, and training visuals, Oh Chip! reflects a consistent, approachable aesthetic that feels both elevated and fun.
This concept allowed me to build a cohesive visual world that supports storytelling, user experience, and branded learning—all through the lens of a small but mighty cookie shop.
